About Altrucon
We Don’t Just Help You Get Leads. We Help You Lead—with Integrity.
At Altrucon, we believe that trust is the most valuable currency in business—and that friendship is the most overlooked lead generation strategy in the real estate world.
Our founder, Jerry Smalls, built this company after decades of real-world sales success grounded in one powerful principle:
“Just make a friend.”
Jerry didn’t build his reputation by following manipulative sales scripts or flashy funnels. He built it by treating people with respect, listening before speaking, and never seeing clients as transactions. He holds a Master’s Degree in Strategic Leadership, and his life’s work is helping others lead with character, clarity, and courage.
“You have an ethical responsibility to be the most trusted advisor your client has ever had.”
— Jay Abraham, The Strategy of Preeminence
We’ve taken that exact philosophy and infused it into every service we offer at Altrucon. Our mission is simple:
To help real estate agents attract clients, build their brand, and grow their business—without losing their soul in the process.
What Drives Us: The Friend First Philosophy
We don’t believe in selling. We believe in serving.
If you’re honest… if you care… if you treat every lead like a future friend… you don’t have to “close” people. They’ll open up to you on their own.
“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”
— Zig Ziglar
At Altrucon, we help you turn strangers into clients by turning clients into friends. That’s how you create not just a business—but a legacy.
We draw our inspiration from great minds like Zig Ziglar, Jay Abraham, Dale Carnegie, and the timeless truths behind emotional connection and ethical influence.
“You can make more friends in two months by being genuinely interested in others than you can in two years by trying to get people interested in you.”
— Dale Carnegie
This is more than a marketing strategy.
It’s a mission to bring humanity back to the real estate industry.
Why Altrucon Exists
We exist to help agents like you:
• Show up with authenticity
• Build a brand that reflects your values
• Create systems that nurture trust at every touchpoint
• Scale your business without becoming someone you’re not
Because we know:
When you lead with who you are, people will follow.
Ready to Build a Real Business on Real Relationships?
Call us at 1-304-890-5195 or visit www.Altrucon.com to schedule a free discovery call.
Let’s build your brand on truth, trust, and timeless principles—together.
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